The Challenge
Shree Deepak Industries had no online presence despite serving a broad B2B customer base. Industrial buyers were unable to verify product catalog, certifications, or contact details without phone calls — creating friction that cost them leads. The challenge was to build a professional, fast-loading site that communicated trust and drove inquiry form submissions.
My Role & Scope
Sole developer on this project. Handled discovery, design decisions, full-stack development, deployment, and post-launch SEO setup. Collaborated directly with the client to understand product catalog structure, establish brand tone, and align on conversion goals.
What Was Built
Product Catalog
Structured catalog pages for all product lines with specifications, certifications, and downloadable datasheets.
Lead Capture Forms
Multi-step inquiry forms with server-side email routing via Resend, ensuring every submission reaches the right department.
Mobile-First Layout
Fully responsive design tested across devices, prioritizing field sales team use cases on mobile.
SEO Foundations
Structured metadata, Open Graph tags, sitemap.xml, and robots.txt configured at launch for organic discoverability.
Technical Deep Dive
Challenge
Client had no structured product data — catalog content existed only as PDFs and Word documents.
Solution
Built a lightweight data model using static TypeScript objects, enabling structured rendering without a CMS while keeping update friction low for the client.
Challenge
Form submissions needed to reach different contacts depending on product category.
Solution
Implemented conditional routing logic in the API route using Resend, mapping form category fields to the correct recipient address.
What I'd Do Differently
Working with clients who have no prior web presence taught me how much of the design process is actually content strategy. Helping the client articulate their value proposition before touching code made the final site significantly stronger. Next time I'd involve the client in a structured content workshop earlier in the project.
Interested in building something similar?